Pricing Christmas wreaths and garland correctly is what turns a $1,000 roofline job into a $2,500 ticket — yet most contractors leave money on the table by underpricing these upsells or skipping the pitch entirely. After installing thousands of wreaths and miles of garland through my company and coaching our 43,000+ member installer community, I've boiled Christmas wreath and garland pricing for contractors down to a simple, repeatable system that protects your margins and gives customers easy yes/no choices.
What You're Really Selling
Before any number on this page matters, get the framing right. You are not selling Christmas lights. You are not selling a wreath. You are not selling a bow or a piece of garland. You are selling the moment your customer pulls into the driveway after dark, looks at their house, and feels proud. That feeling is what justifies the price — not the materials cost, not the labor minutes, not a comparison-shop number from Amazon.
Lead every conversation with that. "When you come home at night, your house is going to look amazing. The wreath over the garage is the piece that makes it feel finished." Customers buy the picture in their head, then we put the line items underneath it. Get that order right and the pricing in this guide will close at the high end of every range.
Why Wreaths and Garland Are Your Highest-Margin Upsells
Once your crew is already on site running a roofline, the time cost of adding a wreath over the garage or a swag of garland down the front columns is small — but the price tag is real money. A 24" lit wreath that takes a tech 8 minutes to hang is worth $100 to the customer because it changes the whole look of the entrance. That math is why wreaths and garland are the most profitable add-ons in this business, and why every quote we send includes at least one wreath option by default.
The other reason is repeatability. Customers who say yes to one wreath this year almost always say yes to two or three next year, and they'll add garland the year after that. You're not just selling a $125 product — you're building a $300, $500, $1,000 annual upsell line on top of the same roofline you were going to bid anyway. Pair this with a strong package structure and you'll see average tickets climb every season.
Christmas Wreath Pricing Tiers
I price wreaths in four clean tiers based on diameter. Most homeowners default to the standard size for door and garage applications, but commercial customers and big two-story entrances will jump straight to oversized once you show them the proportion difference. The prices below are installed prices that include the wreath, a standard bow, mounting hardware, install labor, and takedown at the end of the season. Premium oversized bows are a separate line item — see the bow section below.
| Wreath Size | Best Use | Installed Price | Your Wreath Cost |
|---|---|---|---|
| 24" Standard | Front door, single garage | $75–$125 | $18–$30 |
| 30"–36" Oversized | Two-car garage, two-story entry | $150–$225 | $45–$80 |
| 48" Commercial | Storefronts, large gables, two-story garage | $250–$500 | $100–$200 |
| 60" Jumbo | Commercial peaks, HOA entrances, oversized facades | $400–$800 | $200–$800 |
Notice the wreath cost on a 60" jumbo ranges from about $200 for a cheap one all the way up to $600–$800 for a high-end commercial-grade wreath. 48" wreaths sit in the same kind of range on a smaller scale. The wreath you buy is the foundation of the look — go too cheap and the customer can tell. Quote the install price to the customer, then buy the wreath that fits the budget and the location.
Bow Pricing — Don't Go Cheap
Bows are where most contractors mess up. A premium velvet bow transforms a wreath; a thin gas-station bow ruins it. Charge bows as a separate line item at $50–$125 per bow, and never go cheap on the wholesale side. A $5 bow looks like a $5 bow, every time. Plan to pay $15–$40 wholesale for a bow you're proud to put on the house.
- Standard velvet bow (included with most wreaths) — already baked into the wreath price above.
- Oversized premium bow — $50–$75 line item. 18"+ tails, weather-resistant ribbon, the kind a homeowner notices from the curb.
- Designer / custom bow — $75–$125 line item. Specialty ribbon (plaid, burlap-and-velvet combos, metallic), custom color match to existing decor, oversized 24"+ tails.
Customers say yes to bow upgrades constantly because the dollar amount feels small relative to the wreath itself. Always offer at least the standard and the oversized option on every quote.
Garland Pricing
Pre-lit garland is decorated evergreen rope (real or PVC) with mini lights pre-wired in, typically sold in 9-foot sections. You can price it two ways — per linear foot or per 9-foot section. Both are fine; the per-foot number is what most customers find easiest to understand on a bid.
| Pricing Method | Rate | When to Use |
|---|---|---|
| Per linear foot | $15–$20/ft | Most residential — easy for customers to understand |
| Per 9-ft section | $125–$175/section | Cleaner math when sections drop neatly into the design |
- Measure the run. Walk the column, railing, mantel area, or pergola and measure the actual linear footage you'll cover. Round up to the nearest foot or section.
- Multiply by your rate. $15–$20/ft for standard installs, or $125–$175 per 9-ft section. We do not charge a second-story premium on garland — same rate up high as down low.
- Add bows and accents as line items. $50–$125 per oversized bow, $10–$15 per pick or ornament cluster.
- Quote it as a bundle. "Front entry garland package: 24 feet of pre-lit garland down both columns and across the door header with two oversized red velvet bows — $560 installed." That number is much easier to swallow than a stack of separate line items.
For long horizontal runs like fence tops, pergola beams, or commercial storefronts, drop your per-foot rate slightly — $12–$15/ft is fair on a 200-foot pergola because you're not climbing for every foot. Same principle as bidding bushes: volume gets a small discount, but never below your minimum hourly target.
Mounting — Surface Doesn't Change the Price
This is the part everyone overthinks. The mounting surface does not change the price of the wreath or the garland. It changes where the screw goes, and that's about it. Charge the same installed price across vinyl, brick, stucco, wood, and metal — adjust your technique, not your bid.
| Mounting Surface | Technique | Where the Screw Goes |
|---|---|---|
| Brick / concrete | Masonry screw or hook | Right into a mortar joint at wreath-hang height |
| Stucco | Stainless screw with pilot hole | Up high — well above the wreath so it's hidden |
| Vinyl siding | Stainless screw or vinyl siding hook | Up high — into the fascia or top of the wall so the wreath hides the entry point |
| Wood / fascia | Stainless screw | Directly behind the wreath |
| Glass / metal door | Over-the-door hanger | Top edge of the door — no penetration |
The same logic applies on second-story work. We don't charge a premium for going up an extension ladder on a wreath or garland install — it's the same price as a first-story install. The customer is paying for the look, not the height we had to climb to put it there.
Cost Breakdown — What You're Actually Paying For
Break the cost down line by line and you'll see exactly where the money goes — and where to push your numbers up. Here's the true cost of a 24" lit wreath with a standard bow installed on a typical one-story home:
| Line Item | Cost | Notes |
|---|---|---|
| 24" pre-lit wreath (wholesale) | $18–$30 | Pair with C9 LEDs on roof |
| Standard velvet bow (wholesale) | $15–$25 | Don't go cheap — it shows |
| Mounting hardware | $0.50–$2 | Stainless screw or masonry hook |
| Install labor (8 min) | $8–$12 | At $60–$90/hr loaded labor rate |
| Takedown labor (4 min) | $4–$6 | Faster — no bow re-fluffing |
| Storage / overhead | $2–$4 | Tote space, truck space, ops |
| Total Cost | $48–$79 | Sell at $100 = 20–50% margin, push to $125 when possible |
The margins look tighter than the original gas-station-bow math, but the wreath actually looks like a pro install and customers reorder year after year. That repeat business is what makes wreaths profitable — and we get to year 2 with a near-zero per-wreath cost since the wreath and bow are reused.
Storage — Plan for It Before You Sell It
One thing most contractors don't think about until November of year one: wreaths and garland take up a ton of storage space. A 36" wreath in a 30-gallon tote is one wreath per tote. Garland in 9-foot sections fills a tote fast. Multiply that by 100 jobs and you need a real storage plan.
Two solid options:
- Hang them up. Run lengths of conduit or steel cable across the ceiling of your shop, label each wreath, and hang them by their mounting loop. Garland coils onto pegboard hooks. This is the cleanest, easiest-to-inventory option if you have ceiling height.
- Individual totes with hard labels. 30-gallon tote per wreath, garland coils tucked around the wreath, customer name and address on the lid using the same county-based number system you use for roofline strands. See my Christmas light storage guide for the full storage protocol.
Price storage into your numbers from day one — that $2–$4 overhead line in the cost breakdown above is real, and it grows with your account count.
Upsell Strategy: How to Pitch Wreaths and Garland
The biggest pricing mistake isn't charging too little — it's never offering wreaths and garland in the first place. Build the pitch into your bid template and your average ticket climbs without any extra sales effort. Here's the script I use every time:
- Lead with the feeling, not the line item. "When you pull in at night, your house is going to look amazing — the wreath over the garage is what makes it feel finished." That's the sale. The price tag follows.
- Default the option in. Every roofline quote we send includes "Front door wreath — $125" already on the line item list, with a checkbox the customer can uncheck. Defaults sell. About 70% of customers leave it on.
- Show, don't tell. Pull up a phone photo from a previous customer's home. Visuals close the sale faster than any description.
- Offer two tiers. Never one wreath option — always two. "Standard 24" or oversized 36" for the garage?" The choice is between sizes, not between yes and no.
- Always offer the bow upgrade. $50–$125 line item, three out of four customers say yes. Easy money once the wreath is sold.
- Bundle the package. "Front entry package" = wreath + garland + two oversized bows for a single bundled price 15–20% below the sum of parts.
- Mention takedown is included. Customers worry about being stuck with decorations in February. Reminding them takedown is included removes the last objection.
Pricing for Commercial Wreath and Garland Jobs
Commercial work — storefronts, HOA entrances, office parks — uses bigger product and accepts higher prices, but the volume is also higher. My commercial pricing approach:
- Quote in packages, not line items. "Storefront holiday package: 48" lit wreath over main entrance, 60 feet of pre-lit garland across the awning, two oversized red bows — $1,950 installed and removed."
- Spec heavier product. Commercial customers expect 36"+ wreaths minimum and oversized bows. Don't undersize.
- Charge for engineering. If you have to design a custom mounting solution for a non-standard surface, bill it. $150–$300 design fee is normal.
- Multi-year contracts. Offer a 3-year contract with locked pricing and the customer keeps the same product year over year. Predictable revenue, faster install in years 2 and 3.
For the rest of a commercial job, my commercial vs residential guide walks through the structural differences and the job bidding breakdown shows how to build a clean commercial quote.
Common Pricing Mistakes That Kill Wreath Margin
- Selling at retail wreath prices. You're a professional service — not a wreath store. The price includes install, takedown, storage, hardware, and warranty.
- Forgetting takedown labor. Add the 4–6 minutes for removal into every wreath price. Skipping it kills 10–15% of your margin.
- Cheap bows. The single biggest visible-quality killer. Spend $15–$40 wholesale on a real velvet bow and charge $50–$125 for it. Customers see the bow before they see anything else.
- Underpricing 48" and 60" wreaths. A 60" wreath is the whole front of a house. $400–$800 installed is right; $200 is what an unprofessional installer charges.
- Adjusting price by mounting surface or floor. Same installed price across brick, stucco, vinyl, first-story, second-story. Adjust technique, not price.
- Free bow upgrades. Oversized premium bows are a $50–$125 upsell. Always line-item them.
Related Guides
- How to Hang Christmas Wreaths Like a Pro
- Professional Christmas Light Packages
- How to Bid Christmas Light Jobs
- How to Quote Christmas Tree Wrapping
- Christmas Light Installation Pricing Guide
- Christmas Light Takedown Pricing
- How to Store Christmas Lights Between Seasons
- Shop Professional Christmas Light Kits
- Shop C9 LED Christmas Lights
- Shop Christmas Light Clips
- ChristmasLightsHQ Home
Frequently Asked Questions
How much should I charge for a 24-inch lit Christmas wreath installed?
Charge $75–$125 for a 24" pre-lit wreath installed on a one-story home, including the wreath, a standard velvet bow, mounting hardware, install labor, and takedown. Add $50–$125 for a premium oversized bow as a separate line item. Go to the high end of the range in higher-cost-of-living markets or when paired with a roofline package.
How much do contractors charge for a 48-inch or 60-inch Christmas wreath?
For commercial-grade wreaths, charge $250–$500 installed for a 48" wreath and $400–$800 installed for a 60" jumbo wreath. Your wholesale wreath cost runs $100–$200 on the 48" and $200–$800 on the 60" depending on quality — the high end is for premium commercial-grade product that looks like real money on the house.
How much do contractors charge per foot for pre-lit Christmas garland?
Most professional installers charge $15–$20 per linear foot of pre-lit garland installed, or $125–$175 per 9-foot section. We do not charge a second-story premium on garland — same rate on a second-floor balcony as on a first-floor column. Drop to $12–$15/ft for long horizontal commercial runs over 100 feet.
How much should I charge for a Christmas wreath bow?
Charge $50–$125 per bow as a separate line item, depending on size and quality. Standard velvet bows are included with the wreath price; premium oversized bows ($50–$75) and designer custom bows ($75–$125) are upsells. Plan to pay $15–$40 wholesale for a bow you're proud to put on the house — cheap bows ruin a wreath instantly.
Does mounting surface or floor height change the price?
No. Same installed price across vinyl siding, brick, stucco, wood, and metal, and the same rate whether the wreath is going on a first-story door or a second-story gable. The mounting surface only changes where the screw goes — brick takes a screw straight into a mortar joint, stucco and vinyl take a stainless screw up high above the wreath so the entry point is hidden. Technique changes, price doesn't.
Need help building your full pricing structure? My free Christmas light calculator walks you through bid math for roofline, trees, bushes, and add-ons in one place.