You are on the driveway in August with a homeowner who watched her neighbor's roofline glow orange on Halloween, red and green in December, and red-white-and-blue on the Fourth of...
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It is the last week of August. Your best HOA account emails and asks what you can put at the front entrance this year that nobody else in town has....
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A property manager for a 62-home HOA replies to your bid at 9pm: "Send your license number and certificate of insurance before your crew is on the property." You have...
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The callback comes the Saturday after the install. The garland over the front door looked full and even when your crew drove away Tuesday—now the center is drooping six inches,...
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The email looks like a gift: a property manager wants a quote for Christmas lights on 44 townhomes. Then you open your pricing sheet, built for one house at a...
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Your crew just finished a $1,847 install. The homeowner flips the switch, the roofline snaps on, and for about ten seconds everyone standing in that driveway goes quiet. Then the...
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You spent last fall grinding for every new lead—ads, yard signs, quotes at 9pm from the truck. Meanwhile, the easiest jobs you will ever book are sitting in last year's...
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It's 7:40 on a November morning and your crew is already split. The first install is 25 minutes north, the second is 30 minutes south, and the third quote of...
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You're at the kitchen table. The homeowner looks at the number on your quote, and her eyebrows go up. "That's… more than I expected." Every installer hears this, usually in...
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Every August, the same question shows up in my installer community: "Should I be running Google Local Services Ads this season?" It usually comes from someone who just watched a...
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