The callback comes the Saturday after the install. The garland over the front door looked full and even when your crew drove away Tuesday—now the center is drooping six inches,...
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The email looks like a gift: a property manager wants a quote for Christmas lights on 44 townhomes. Then you open your pricing sheet, built for one house at a...
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Your crew just finished a $1,847 install. The homeowner flips the switch, the roofline snaps on, and for about ten seconds everyone standing in that driveway goes quiet. Then the...
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You spent last fall grinding for every new lead—ads, yard signs, quotes at 9pm from the truck. Meanwhile, the easiest jobs you will ever book are sitting in last year's...
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It's 7:40 on a November morning and your crew is already split. The first install is 25 minutes north, the second is 30 minutes south, and the third quote of...
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You're at the kitchen table. The homeowner looks at the number on your quote, and her eyebrows go up. "That's… more than I expected." Every installer hears this, usually in...
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Every August, the same question shows up in my installer community: "Should I be running Google Local Services Ads this season?" It usually comes from someone who just watched a...
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Your crew is coiling cords after a roofline install when the homeowner walks out and points down the driveway: “Is there anything you can do along here?” If your answer...
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Every August my inbox fills with the same photo: a shopping cart stacked with boxed C9 strands from a big-box store, and a message that says some version of "first...
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The phone rings at 7:15 on a December morning. It's the property manager at the shopping center you lit in November, and half the entrance parapet went dark overnight—the same...
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